{"id":4,"date":"2023-10-04T16:23:07","date_gmt":"2023-10-04T20:23:07","guid":{"rendered":"https:\/\/in.umw.edu\/university-communications\/?page_id=4"},"modified":"2024-05-08T08:58:09","modified_gmt":"2024-05-08T12:58:09","slug":"university-communications","status":"publish","type":"page","link":"https:\/\/in.umw.edu\/university-communications\/","title":{"rendered":"University Communications"},"content":{"rendered":"\n
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University Communications<\/h1><\/div><\/div><\/div><\/div>\n
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Communications Resources<\/h2>\n\n\n\n
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Creative Services<\/h2>\n\n\n\n

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Digital Communications<\/h2>\n\n\n\n

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Media Relations<\/h2>\n\n\n\n

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Social Media<\/h2>\n\n\n\n

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Brand Toolkit<\/h2>\n\n\n\n

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Policy on Broadcast Emails<\/h2>\n\n\n\n

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A Quick Guide to University Communications<\/h2>\n\n\n\n

University Communications is dedicated to cultivating and safeguarding the brand of the University of Mary Washington. Our primary objectives include enhancing brand recognition, bolstering national reputation, and fostering meaningful connections with diverse audiences and stakeholders.<\/p>\n\n\n\n

We aim to celebrate everyone who joins the UMW community. We showcase student success, faculty expertise, and staff excellence. Our storytelling approach focuses on people and place, our shared passions and purpose, and our strategic plan and core values. We also work to share resources and knowledge with our community members, and we elevate the Mary Washington brand to engage new audiences and encourage our alumni to stay connected to their alma mater.<\/p>\n\n\n\n

Who We Are<\/h3>\n\n\n\n

University Communications strategically encompasses four teams: Creative Services, Digital Communications, Marketing, and Media and Public Relations. Together, these departments are charged with integrating and leading the University\u2019s creative services and brand management, digital communications and the website, marketing and advertising, social media, news and public relations, and editorial services.<\/p>\n\n\n\n

What We Do<\/h3>\n\n\n\n

We design, manage, and implement University-wide communications and strategic marketing initiatives, focusing on brand awareness and admissions, recruitment and retention, and alumni engagement and advancement.<\/p>\n\n\n\n

How We Do It<\/h3>\n\n\n\n

We work through digital, print, and in-person channels to communicate the Mary Washington experience. This includes:<\/p>\n\n\n\n